a634a362b7e62ba8bfc29fbf8d335f3829dd6d47

Outcomes - Customer and Operational Insights

Turn your customer and operational data into a genuine competitive advantage.

We help organisations bring together customer, sales and operational data to surface insights your teams would otherwise miss - and act on them at speed.

Every organisation generates valuable data across customers, sales, operations, people, finance, and supply chains. The challenge isn't collecting more data - it's turning that information into timely, trusted insights that drive better decisions. Customer identities scattered across loyalty, ordering, billing and CRM systems. Operational metrics locked in spreadsheets. Insights that arrive too late to influence the decisions that matter. By connecting data across systems and processes, we enable leaders to understand what is happening, why it's happening, and where to take action.

Solutions

Customer Insights & Customer 360 Sales Performance Analytics Supply Chain & Operations Analytics Incident & Ops Performance People & Culture Analytics Exec Performance Reporting

Customer Insights & Customer 360

Create a single, trusted view of your customers by connecting data across CRM, sales, marketing, service, and operational systems. Better customer data enables improved engagement, retention, and personalised experiences.

  • 20+

    Built a single view of customer across 20+ data sources

  • 21M+

    Composable CPD combining 21M+ customer data points into 2M unique profiles, generating 3k+ new profiles daily

  • Billions

    Turned billions of records across disparate systems into an integrated digital marketing dashboard

7f265e66ecea63259552486919016fb395749e70
Instead of coming with a set methodology and forcing it on us, they were ready to listen and engage with our ideas. Single view of customer required innovative design thinking and we expected plenty of iteration, but we also needed rapid design and delivery. They are smart people, who are efficient and collaborative, which was exactly what we needed.

Robbie Cook

Enterprise Information Architect, Endeavour Energy

Endeavour Energy

Endeavour Energy Single View of Customer

One51 helped Endeavour Energy build a single view of customer across 20+ data sources and develop real-world Power BI analytics capability across their network.

Read Success Story
Endeavour Energy

Major Australian brand

A single source of truth with centralised reporting for a major Australian brand

One51 helped a major Australian brand eliminate 3,000 fragmented metrics, migrate to Snowflake and deliver centralised KPI reporting with a single source of truth.

Read Success Story
Major Australian brand

Multi-brand fast food company

Building a composable CDP for a multi-brand fast food company

One51 built a composable Customer Data Platform for a multi-brand fast food company - combining 21 million customer data points into 2 million unique profiles.

Read Success Story
Multi-brand fast food company

Leading global fast-food brand

Empowering data-driven decision making through a digital marketing dashboard

One51 built an integrated digital marketing dashboard for a leading global fast-food brand - delivering data trust, centralised reporting and campaign oversight.

Read Success Story
Leading global fast-food brand

Major fast-food company

Equipping one of the largest fast-food companies with supplier self-service analytics

One51 deployed a Vendor Managed Inventory solution on Snowflake for a major fast-food company - enabling secure, bi-directional data sharing with the supplier base.

Read Success Story
Major fast-food company

Ready to build genuine customer and operational analytics?

Book a call

Frequently Asked Questions

Customer and Operational Insights

How does customer analytics connect to marketing activation?

Customer analytics provides the insights - who customers are, how they behave, what they are likely to do next. We connect customer analytics to marketing platforms including Salesforce Marketing Cloud via Census and other reverse-ETL tools.

How does customer analytics need to handle privacy compliance?

Customer analytics must be built with privacy compliance from day one - including data minimisation, purpose limitation, consent management and the ability to handle access and deletion requests under the Australian Privacy Act.

What operational analytics use cases does One51 deliver?

We deliver operational analytics across asset performance, supply chain visibility, workforce planning, financial performance, KPI monitoring and regulatory reporting.

Can One51 help with real-time customer analytics?

Yes. For organisations that need to act on customer behaviour in real-time, we design and implement real-time event streaming architectures using Snowflake, Databricks or Azure-native streaming services.

Does One51 work with Salesforce CRM?

Yes. We integrate with Salesforce CRM and Salesforce Marketing Cloud, as well as Microsoft Dynamics, HubSpot and other CRM platforms.

How does a composable CDP differ from a traditional CDP?

A traditional CDP is an off-the-shelf platform you license and configure. A composable CDP is built within your existing data infrastructure - giving you full ownership and complete flexibility to integrate with any current or future system.

What is One51's Customer360 accelerator?

Customer360 is One51's proprietary identity resolution model that creates a single customer golden record from multiple data sources. It has been deployed for major Australian retailers and fast-food brands, combining tens of millions of customer data points into unique, persistent customer profiles.

What is the typical timeline for a customer analytics engagement?

A focused single view of customer build typically takes 8 to 12 weeks. A broader customer analytics and marketing integration program may take 12 to 20 weeks.

What is customer identity resolution?

Identity resolution is the process of matching customer records across different data sources to determine that multiple records represent the same individual. Without it, a customer who appears in multiple systems may be counted as several separate people.

What is a single view of customer?

A single view of customer is a unified record combining all data about an individual customer from every system and touchpoint - loyalty, ordering, billing, CRM, digital channels and more. It enables better service, more relevant communications and more effective analytics.

What are Customer & Operational Insights?

 Customer & Operational Insights combine data from across the organisation to provide a complete view of customer relationships, operational performance, and business outcomes. These solutions enable leaders to make faster, more informed decisions.

What types of operational reporting does One51 deliver?

 We design and implement reporting and analytics solutions across sales, supply chain, customer service, incident management, people and culture, finance, executive reporting, operations, and other business functions.

Can you work with our existing reporting platform?

Yes. We work with organisations to enhance existing reporting environments or modernise them using platforms such as Microsoft Fabric, Power BI, Azure, Databricks, and Snowflake.
 

How does Customer 360 fit into this solution?

 Customer 360 provides the trusted customer data foundation that supports customer analytics, segmentation, engagement, and AI-driven customer intelligence. 

Can these solutions support AI initiatives?

 Absolutely. High-quality, governed business data is essential for AI. Our reporting and analytics solutions establish the trusted data foundation required for predictive analytics, intelligent automation, and AI-powered decision making.