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Success Stories Empowering data-driven decision making through a digital marketing dashboard

Empowering data-driven decision making through a digital marketing dashboard

Siloed reporting was impeding data-driven decision making.

A leading global fast-food brand was struggling with disparate internal and external reports on sales, marketing and customer insights. Reports lived in separate systems, were prepared by different teams, and frequently disagreed. The marketing team needed to understand campaign performance, mobile app uptake, customer experience trends and promotional effectiveness - but getting that picture required pulling data from multiple sources and reconciling it manually. The organisation needed an in-house reporting capability that would give every team a single, trusted view of marketing and customer performance.

A unified data capability. Billions of records. One trusted view.

One51 conducted a thorough discovery process to understand existing processes, challenges and data sources. The team connected all necessary datasets into a unified data warehouse environment, leveraging a number of best-of-breed technologies including Snowflake as the central data platform. We designed and implemented an intuitive dashboard that gave business users direct access to marketing and customer performance data. Throughout the engagement, One51 collaborated with stakeholders to ensure the visualisations and metrics were designed around the actual decisions the business needed to make.

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  • Billions

    Of records across disparate systems turned into easy-to-use reporting

  • Centralised

    Campaign and customer reporting replacing siloed, manual data preparation

  • Trusted

    Data foundation supporting oversight of campaign success, app uptake and customer experience

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